The correlation between physical appeal and real estate sales was explored on a recent edition of the “MTSU On the Record” radio program.
With Franklin Mixon of Columbus State University and the late Ernest King of the University of Southern Mississippi, Salter asked 402 people to look at photographs of real estate agents taken from the agents’ websites.
The agents were rated for their physical attractiveness on a scale of 1 to 10. Then the researchers tracked the agents’ success rate with properties listed between June 2000 and November 2007.
They found that the agents who were considered more attractive had properties with higher listing prices and higher sales prices.
Salter said, however, this conclusion does not necessarily mean good-looking people always make better real estate agents.
“While more attractive agents might get more dollars per listing or more dollars per sale, they actually took fewer listings and (made) fewer sales than their less attractive counterparts,” Salter said.
For more information about “MTSU On the Record,” contact Logue at 615-898-5081 or WMOT-FM at 615-898-2800.
A video clip of the interview can be seen below.