‘MTSU On the Record’ explores crisis communication

A new MTSU course focused on techniques for dispensing information in times of crisis will be the topic on the next “MTSU On the Record” radio program.

Host Gina Logue’s interview with Dr. Cary Greenwood, assistant professor of journalism, aired on WMOT-FM (89.5 and www.wmot.org). You can listen to their conversation here.

Dr. Cary Greenwood

Beginning this fall, Greenwood will teach a course in crisis communication from 12:40 to 2:05 p.m. Mondays and Wednesdays. The course will help students learn how to deal with crises as both manager and public relations practitioners.

Greenwood’s first experience in crisis communication occurred shortly after she graduated from the University of Oklahoma in the 1970s.

She was reading news at KOMA-AM in Moore, Okla., when tornadoes struck. The basement of the radio station was the tornado shelter for the entire community.

“My job became, as the tornado approached, really, to warn residents and broadcast ‘take cover,’ and they did,” Greenwood said. “They were coming into the station while the engineer and I monitored the news.”

Another tornado swept through the area on May 30, 2013, damaging nearly 2,400 homes in both Moore and Oklahoma City, according to the Oklahoma Department of Emergency Management.

To listen to previous “MTSU On the Record” programs, go to the “Audio Clips” archives here and here.

For more information about “MTSU On the Record,” contact Logue at 615-898-5081 or WMOT-FM at 615-898-2800.

‘MTSU On the Record’ explores media images of breastfeeding

Depictions of breastfeeding in the media was the topic of a recent “MTSU On the Record” radio program.

Host Gina Logue’s interview with Dr. Katie Foss, assistant professor of journalism, aired on WMOT-FM (89.5 and www.wmot.org). You can listen to their conversation here.

Dr. Katie Foss

Foss’s study, titled “That’s not a beer bong! It’s a breast pump! Representations of breastfeeding in prime-time fictional television,” was published in the academic journal “Health Communication.”

In her research, Foss found that television tends to shy away from portrayals of breastfeeding. She says the majority of the public accepts the practice.

“If it is truly normalized, why are we making such a big deal about it?” Foss told LiveScience. “It should just be, ‘Oh, feeding the baby, just like doing everything else with the baby as part of the show.’”

Foss found 53 representations of breastfeeding between 1974 and 2012. Forty-eight of the 53 portrayals occurred after 1998.

To listen to previous “MTSU On the Record” programs, go to the “Audio Clips” archives here and here.

For more information about “MTSU On the Record,” contact Logue at 615-898-5081 or WMOT-FM at 615-898-2800.

MTSU students win national natural-gas ad campaign contest

MTSU students have won top honors and a $5,000 prize in a nationwide collegiate advertising competition to promote natural gas usage.

Five members of MTSU’s “Natural Solutions” team, representing the 18 students in a spring 2013 advertising and public relations campaigns course taught by Dr. Tricia Farwell, were in Washington, D.C., on Wednesday for the finals of the America’s Natural Gas Alliance Collegiate Energy Challenge.

MTSU students representing Dr. Tricia Farwell’s national award-winning spring advertising and public relations campaigns course pose for a photo at the America’s Natural Gas Alliance Collegiate Energy Challenge finals in Washington, D.C., on Wednesday. From left to right are Farwell, Brittany Moyers, Lauren Nelson, Lauren Foley, Talor Burns and Kaela Dalecke. Moyers and Nelson are seniors majoring in advertising/public relations, Foley and Burns are junior advertising/PR majors and Dalecke just graduated May 11 with an ad/PR degree. (photo submitted)

The student “ad agency” created a special campaign, “I am a natural,” to tout natural gas as a clean, domestic energy source for the industry group that represents U.S. natural gas exploration and production companies.

Lauren Foley, Talor Burns, Lauren Nelson, Kaela Dalecke and Brittany Moyers made the campaign presentation to the judges, earning the ANGA Scholastic Achievement Award.

“This is clearly a testament to the hard work of our students and to Dr. Farwell’s leadership, which has been inspirational,” said Dr. Dwight Brooks, chair of the School of Journalism in MTSU’s College of Mass Communication.

“I understand the team was up all night rehearsing their presentation, so it’s clear their efforts were worth it.”

As part of the competition, student teams had to research, create and implement an integrated marketing campaign to educate the identified target market of the benefits of natural gas. Student teams each received a $3,000 budget to implement their campaigns.

The “I am a natural” tagline turned up on campaign posters around campus, culminating in an outdoor music event, the “Naturally Bright Music Festival,” that featured performers from Match Records, the student-run record label in MTSU’s Department of Recording Industry.

At the conclusion of the campaign, students created a final campaign book that detailed their research, events and outcomes. ANGA officials judged each team’s campaign book before choosing the finalists, then heard their presentations on Wednesday to pick a winner.

The other finalists were Texas A&M University and the University of Houston. Georgia State University, West Virginia University and Case Western Reserve University also competed in the challenge.

EdVenture Partners helped coordinate the competition with ANGA.

The California-based marketing education consulting organization works to provide “companies, government, trade associations and nation clients an innovative way to communicate with and leverage smart, creative university students and top-notch educators in solving real problems that provide real results and solutions,” according to its website, www.edventurepartners.com.

You can learn more about the students’ project at their Facebook page hereOne of their campaign ads is shown below.

 

Natural Solutions ad campaign example

Boston, Texas tragedies discussed on ‘MTSU On the Record’

A recent edition of “MTSU On the Record” focused on media coverage of the Boston Marathon bombings and the Texas fertilizer plant explosion.

Dr. Larry Burriss

Host Gina Logue’s interview with Dr. Larry Burriss, professor of journalism, aired on WMOT-FM (89.5 and www.wmot.org). You can listen to the broadcast here.

Burriss also takes up the issue of CNN media critic Howard Kurtz’s fall from grace for inaccurate reporting on the story of NBA player Jason Collins’ decision to reveal his homosexuality.

To listen to previous “MTSU On the Record” programs, go to the “Audio Clips” archives here and here.

For more information about “MTSU On the Record,” contact Logue at 615-898-5081 or WMOT-FM at 615-898-2800.

Collaboration gives hands-on lessons in politics, media

While the presidential election may have been the year’s biggest news story for many, it was the fictitious congressional campaign in Tennessee’s fictitious 10th District that captured the attention of students in two classes of political science and mass communication.

For the second year in a row, the instructor of a class that focused on political campaigning intertwined his curriculum with the lessons taught by a mass communication instructor in a separate Media Writing class.

The result? The Political Campaigning class created a mock congressional campaign, which divided the class into Republican and Democratic candidates and campaign staffs. And the Media Writing class wrote stories on the campaigns, including simulated press conferences, events and debates.

What made it more interesting was the background of the instructors: Kent Syler, an assistant professor in political science, was the chief of staff for former U.S. Rep. Bart Gordon. Andrew Oppmann, an adjunct professor in journalism, worked as an editor, reporter or executive at 12 newspapers across the country, including stints as publisher of Gannett newspapers and news websites in Murfreesboro and Clarksville.

Seated at the table on the right, political science students Jessica Dowd, left, and Chloe Harris play opposing candidates in a mock debate that Mass Communication students covered as part of their course. Adjunct journalism professor Andrew Oppmann (at lecturn) and Kent Syler, political science assistant professor, collaborated to give their students a more real-world experience in their disciplines. (MTSU photos by Andy Heidt)

“Andrew and I brought some real-life scenarios into play with these students, which kept them on their toes and engaged,” Syler said. “The result was a more intense and realistic set of exercises — a lot more interesting than just reading about them in a book.”

The students in Syler’s class brought to life the campaigns of two made-up candidates: “Chloe Harris,” the fictional Democrat, and “Jessica Dowd,” the fictional Republican. Other students in the class served as campaign managers, press secretaries and campaign workers.

The students in Oppmann’s class comprised a press corps that covered three events in the campaign: The campaign announcements, a breaking news story and a candidate debate at semester’s end, with three students in Media Writing serving as the panel of questioners.

“Kent’s students kept my reporters hopping,” said Oppmann, who also serves as an associate vice president for MTSU. “And it was great to offer them a set of experiences that come close to what they might encounter as reporters for a news organization.”

Dowd, 22, a senior political science major from Bell Buckle, “thought this collaboration was awesome.”

“I really loved doing this, as I do have aspirations of becoming involved in politics,” Dowd said. “This process allowed me to get an idea of what being in politics was like. I was really surprised by the questions that were asked, as they were occasionally tough, real political questions. Being questioned about these political issues by my peers is what made this process very challenging.”

Kent Syler

Harris, a junior political science major with a concentration in pre-law, echoed that sentiment, describing the collaboration as “very interesting.”

“I think that it was useful because in the political arena there is so much interaction with media,” she said, “and because media is a direct gateway to the public, it is important to learn how to use it effectively and how it can either enhance or cause damage to the public’s point of view toward a particular person or group of people.”

Harris, 20, a Nashville resident, added that she also learned how press releases and press conferences can help put a desired point of view out to the public to “get them on your side. It also lets them know who you are and what your stance and views are on certain topics that will directly affect them.”

Andrew Oppmann

And in a hyper-connected media landscape where smartphones can capture audio and video in an instant, the political stakes are always high.

“Everything you say and do is being watched by somebody and therefore it is always important to be an honest and positive person of good morals at all times,” Harris said. “Because once the public has a certain view of you, it is hard to change it so you want to make sure that you are always putting the correct image out there. First impressions are lasting impressions!”

And the collaboration drove home the fact that the news reporters shaping those impressions have their own stories to tell.

Said Harris: “At the end of the day, (journalists) answer to the public and the people want the truth and so once (media) get it that’s all they are putting out, no matter if it discredits you or diminishes your character… it’s the truth, and they will seek to get it at all costs.”

Media Writing student Margaret Nash said the collaboration taught her important lessons about reporting the truth accurately.

“One of the biggest things was learning how to objectively write without twisting the story,” said the 23-year-old journalism major from Lewisburg. “Also learning how to quote properly and tie those quotes into a story was very helpful.”

Nash, who served as one of the questioners at the mock debate between the two candidates, said covering the mock press conferences and other campaign events were valuable experiences. By the time the debate came around, Nash and other students had honed their questioning skills.

“We had to learn how to come up with questions to ask not only the candidates, but the people who work with them,” she said. “At the first press conference, it was really a struggle, but by the final debate, we had so many different ideas about things to ask and we were really able to expand.”

The intersections of the two courses also allowed Syler to provide insights to the Mass Communication students on the workings of a political campaign, while Oppmann shared his perspective on media operations to the Political Science students.

MTSU political science assistant professor Kent Syler, right, talks with his student ‘candidates’ Jessica Dowd, left, and Chloe Harris in preparation for a mock political debate. Students in a Media Writing course taught by adjunct professor Andrew Oppmann covered the debate as part of a collaboration between the classes.

In their past careers, Syler and Oppmann found themselves in roles similar to those they simulated for the classes: In 2009, Oppmann was the moderator of well-attended town hall session by Gordon, organized by Syler, where the congressman fielded questions about the beginnings of the Affordable Care Act championed by President Barack Obama.

“As we crafted the scenarios for our classes, we were able to draw upon a lot of the experiences we had in our old jobs,” Syler said. “That’s what helped make this effort more realistic for our students.”

Media Writing student Erica Ross agreed.

“It was definitely a real world experience,” said Ross, a 23-year-old sophomore from Nashville majoring in business administration. “I think it was helpful because we had to learn how to do it ourselves. We had to come up with the information ourselves and find the story in it.”

Ross was also impressed by the enthusiasm from the political science students as the mock debate covered topics ranging from abortion to health care reform to legalizing marijuana.

“They were really into their characters,” she said of candidates. “There was a real debate. It was definitely entertaining. … It got intense, I’m telling you.”

Oppmann said the instructors hope to continue the cross-pollination of the two classes in future semesters.

“Our students have said it’s been valuable and we’ve enjoyed watching them getting engaged and involved,” he said.

The students enjoyed the process as well.

“I hope more of my classes do this. It makes learning fun,” Ross said.

— Jimmy Hart (jimmy.hart@mtsu.edu)

School of Journalism gets top-50 nod from student-media blog

A respected student-media scholar has included MTSU’S School of Journalism in his 2013 list of “50 Best Journalism Schools and Programs at U.S. Colleges and Universities.”

Dr. Dan Reimold, who teaches journalism at the University of Tampa and blogs at CollegeMediaMatters.com, said he based his evaluations on “knowledge of various schools’ and departments’ reputations, faculty, affiliated student media, classes (and) internship and study-abroad connections.”

“It is strongly biased in favor of programs exciting me in the digital journalism realm and in some way aligned with quality campus media and professional publishing opportunities,” Reimold wrote. “(These are) programs I consider to be the best in the country at this moment, AKA places I would strongly consider enrolling if I woke up tomorrow back in high school.”

MTSU’s undergraduate program in the College of Mass Communication is the only Tennessee program mentioned in the list. It’s also a part of the fifth largest communication college in the United States and has produced some of the nation’s top journalists for the last 30-plus years, said Dr. Dwight Brooks, the school’s director.

In April, the university unveiled a new Center for Innovation in Media, where students from all media disciplines hone their real-world print, Web, audio and video journalism skills under one roof in a high-tech facility. The center combines the newsrooms for Sidelines, the student newspaper; WMTS-FM, the student-run radio station; MT Records, the student-run record label; MT10-HD, the student-operated cable TV station; and WMOT-FM, the university’s 100,000-watt public radio station.

Dr. Dwight Brooks

“This recognition is a testament to the many fine students, faculty and staff throughout the College of Mass Communication and MTSU,” Brooks said. “Every one of our 800 students majoring or minoring in one of the School of Journalism’s programs should be as proud as I am for being listed among the top programs in the country.”

Other undergraduate programs recognized by Reimold include the journalism schools at Arizona State University, Boston University, Kent State University, Michigan State University, Northwestern University, Syracuse University, Temple University, the University of Alabama, the University of Missouri and Western Kentucky University.

The complete list is available at http://tinyurl.com/crukngt.

Reimold said he required each program on his list to have at least a journalism major, not just a concentration or minor, as well as accreditation by the Accrediting Council on Education in Journalism and Mass Communication. He also focused strictly on undergraduate journalism programs, which is why the list doesn’t include esteemed post-graduate programs at institutions like Columbia University and Stanford.

College Media Matters is a student journalism industry blog that “provides updates on influential, controversial, innovative, and newsworthy matters” affecting college media around the world. It maintains an official partnership with the Associated Collegiate Press, the largest and oldest U.S. student journalism organization.

“I am really pleased with this most recent news,” said Dr. Roy Moore, dean of MTSU’s College of Mass Communication. “This national recognition points to the enhanced status the School of Journalism and other units in the College of Mass Communication continue to see as we move forward to meet the demands of a new media environment. It also is a testament to the high quality of faculty, students and staff in the school and to its leadership.”

Sebastian Junger shares ‘War,’ ‘Restrepo’ with MTSU audiences

Best-selling author, journalist and documentary filmmaker Sebastian Junger, whose first book, “The Perfect Storm,” became a major motion picture, shared his experiences as a war correspondent with an MTSU audience this spring. Junger’s lecture, “Dispatches from War: Stories from the Front Lines of History,” touched on the nobility and courage of those who fight, and are caught up in the fighting, as well as the horror, and focused heavily on his Academy Award-nominated documentary, “Restrepo.” You also can read more about his visit to MTSU at mtsunews.com/junger-lecture.

Sidelines celebrating Southeastern Journalism Conference wins

MTSU Sidelines staffers display their awards from the Southeastern Journalism Conference in Martin, Tenn. From left are Will Trussler, awarded second place for sports writing; Amanda Haggard, Sidelines editor-in-chief and winner of Journalist of the Year; Becca Andrews, winner of the first-place award in arts and entertainment writing; and Todd Barnes, who was recognized in the Top 10 best entries for news reporting. (photo submitted)

MTSU’s student newspaper, Sidelines, came away from the Southeastern Journalism Conference in Martin, Tenn., this semester with a number of awards, including a first-place prize for arts and entertainment writing won by Becca Andrews.

Will Trussler received the second-place award for sports reporting.

Sidelines and its staffers also made the Top 10 in the following categories:

  • Best Newspaper;
  • Best Newspaper Design for Courtney Polivka;
  • News Reporting for Todd Barnes; and
  • Journalist of the Year for Editor-in-Chief Amanda Haggard).

MTSU competed against schools from Alabama, Arkansas, Georgia, Florida, Kentucky, Louisiana and Mississippi as well as other Tennessee colleges and universities.

“We are trying to make our print product really complementary to what we have on the Web (at www.mtsusidelines.com),” says Leon Alligood, an MTSU journalism professor and Sidelines faculty adviser. “Our staffers are on a mission to create a newspaper that complements the Center for Integration in Media.”

– Kristy Hardin (news@mtsu.edu)

Junger: War coverage ‘1 of most meaningful experiences’

Combat journalist and best-selling author Sebastian Junger speaks to a group of MTSU students in the Bragg Mass Communication Building March 20. Junger also offered a lecture, “Dispatches from War: Stories from the Front Lines of History,” to an appreciative Tucker Theatre audience during his daylong visit to campus. (MTSU photo by Lynn Adams)

Most people who have career epiphanies go back to school or start their own businesses.

Sebastian Junger went to war.

After a workplace accident as a “climber” for a tree-services company, the man who would become a best-selling author, journalist and documentary filmmaker said he had a revelation.

“I had just turned 30, and I thought, ‘I have got to jumpstart my career. Maybe I’ll go to a war,’” Junger told an audience of almost 200 at MTSU’s Tucker Theatre March 20.

“I got a backpack and a sleeping bag, some notebooks and a box of pens. I saved up about five grand and I bought a ticket. … I was in Sarajevo in 1993, and I gradually figured it out. I was at the very bottom of the media food chain, but I was technically a working journalist. And it gave me a sense of doing something important … outside my own small life.”

His decision led to almost 20 years as a combat journalist, earning him awards, acclaim, book and movie deals—and post-traumatic stress disorder, like some of the soldiers he covered.

“I would definitely do it again,” he said of his war-correspondent experience. “It’s one of the most meaningful experiences of my life. I’m equally glad that I’m not doing it anymore.”

He left the front lines for good in 2011 after the death of his longtime friend and colleague, photojournalist Tim Hetherington, with whom Junger was embedded for more than a year in eastern Afghanistan with a platoon from the 173rd Airborne Brigade Combat Team.

“Tim bled out in the bed of a pickup truck,” Junger said, explaining that his friend died from a shrapnel wound while covering the Libyan conflict because no one nearby had emergency medical training.

“Right then and there, I said, ‘I’m out. No more. No more pickup trucks filled with rebels on the front lines.’”

Junger’s lecture, “Dispatches from War: Stories from the Front Lines of History,” touched on the nobility and courage of those who fight, and are caught up in the fighting, as well as the horror. His listeners included several student members of MTSU’s Army ROTC cadre as well as active-duty and retired military faculty and community members. (You can watch his lecture here).

“I wanted to write a book and make a movie about what it feels like to be a soldier,” he said, referring to his second book, War, and the documentary “Restrepo,” which won the 2010 Grand Jury Prize at the Sundance Film Festival and was nominated for a 2011 Academy Award for Best Documentary. Junger also wrote The Perfect Storm, a New York Times best-seller that became an Oscar-nominated box-office success.

“War is incredibly sad. People forget that. … When Tim died, I got a lot of emails and messages, and one was from a Vietnam vet whom we’d both met. He said that we’d come very close to telling the truth of war, but we hadn’t come all the way.

“He wrote, ‘The core truth of war is that you’re guaranteed to lose your brothers. And now you understand everything there is about war.’”

Hetherington’s death prompted Junger to establish a new program, Reporters Instructed in Saving Colleagues (http://risctraining.org), to provide basic medical training for freelance journalists. The group’s first training session is set in April in New York City.

Junger’s daylong MTSU visit also included speaking with classes in the College of Mass Communication and a series of interviews with campus media.

He helped kick off a yearlong project for students to interview and document, via print and multimedia, the experiences of MTSU’s many veterans of Afghanistan and Iraq.

“Now that the wars are almost over, this is the time to record their stories,” said Leon Alligood, a professor in the School of Journalism who was himself embedded with the 101st Airborne Division in Afghanistan and Iraq when he was a reporter at The Tennessean.

“I’m hoping this time next year we’ll have a multimedia exhibition, and maybe a print product, to catalog these stories,” added Alligood, who teaches “Immersion Journalism” classes in addition to reporting, feature-writing and interactive-media courses at MTSU.

– Gina E. Fann (Gina.Fann@mtsu.edu)

School of Journalism joins Islamic law discussion

NASHVILLE – A public discussion of the potential application of Islamic law in the United States will be held at 7:30 p.m. Monday, Aug. 22, at the First Amendment Center, 1207 18th Ave. S. in Nashville.

The forum is being held in cooperation with the MTSU School of Journalism, which is hosting a conference for journalists on “Covering Islam in the Bible Belt” at the First Amendment Center. The three-day conference, which features veteran reporters and experts in Islamic history and culture, is providing journalists with resources to help them report on issues involving Muslim communities. The McCormick Foundation is funding the conference, one of six Specialized Reporting Institutes in 2011.

There is no charge for admission, but there is limited seating. To reserve a seat, call 615-727-1333, no later than noon, Monday, Aug. 22. Limited parking is available across from the Seigenthaler Center, on the first floor only of the parking garage.

Earlier this year, at least 13 states—including Tennessee—filed legislative measures that would bar judges from considering Sharia law in legal decisions, according to the National Conference of State Legislatures.

Advocates for such measures warn against any application of Islam’s religious tenets in the U.S. legal system. Opponents say such laws are not needed and that the proposals simply reflect an out-of-control “Islamaphobia” aimed at restricting the presence and religious beliefs of Muslims.

Panel members for the discussion will include Bill Warner, founder and director of the Center for the Study of Political Islam, and Hedy Weinberg, executive director of the American Civil Liberties Union in Tennessee. Gene Policinski, senior vice president/executive director of the First Amendment Center, will moderate the discussion. Other panel members may be added.

The First Amendment Center, with offices at Vanderbilt University in Nashville and in Washington, D.C., is an operating program of the Freedom Forum and is associated with the Newseum and the Diversity Institute. Its affiliation with Vanderbilt University is through the Vanderbilt Institute for Public Policy Studies. Its offices on the Vanderbilt campus are in the John Seigenthaler Center.