MTSU guest lecturer to discuss AI in marketing, DIY impact on behavior March 25

MURFREESBORO, Tenn. — Middle Tennessee State University welcomes Dhruv Grewal, Toyota Chair in Commerce and Electronic Business and Professor of Marketing at Babson College in Massachusetts, to the Jennings A. Jones College of Business on Wednesday, March 25, for a series of lectures to the campus community.

Dr. Dhruv Grewal, Toyota Chair in Commerce and Electronic Business and Professor of Marketing at Babson College — Dr. Dhruv Grewal

Grewal will deliver two lectures in the State Farm Room (S102) at the Business and Aerospace Building, 1642 MTSU Blvd. The event is open to alumni and the broader community.

• From 11 a.m. to noon, Grewal will present a faculty lecture titled “Can DIY Make You a Better Person? The Impact of Self-Production on Pro-Social Behavior.”

• From 12:40 to 2 p.m., he will offer a student lecture titled “Rethinking Marketing and Retailing: The Role of Technology and AI.”

Grewal is the recipient of numerous prestigious awards and has published over 180 journal articles, with more than 100,000 citations. He has been recognized as one of the “World’s Most Influential Scientific Minds.”

Gaia Rancati, assistant professor of Marketing and Neuromarketing in the Jones College of Business — Gaia Rancati

Off-campus visitors may purchase a $4/day parking pass through the Parking and Transportation Services’ visitor parking permit form. A campus parking map is available at bit.ly/2026parkingmap, and more information is available at https://mtsu.edu/parking/.

This Ignite and MT Engage event is hosted by Gaia Rancati, an assistant professor of marketing and neuromarketing in the Department of Marketing. Sponsors include Redstone Federal Credit Union and the Middle Tennessee State University Distinguished Lecturer Fund.

For additional information, please contact Rancati at Gaia.Rancati@mtsu.edu.

— Jimmy Hart (Jimmy.Hart@mtsu.edu)