MANCHESTER, Tenn. — For MTSU electronic media communications professor Robert Gordon, his role in coaching students working here is all about capturing the essence of “the Roo.” Gordon is a key member among a group of MTSU faculty and staff supporting about 40 College of Media and Entertainment students working at the 2016 Bonnaroo Music and Arts Festival. The team is in its third year of a unique partnership between the university and festival organizers Superfly Presents and AC Entertainment. At the heart of MTSU’s Bonnaroo presence is its 40-foot, $1.7 million Mobile Production Lab, known as “The Truck,” which is covering the event’s Who Stage for the second straight year.

Read the full story at http://www.mtsunews.com/mtsu-bonnaroo-2016/.

— Video by Rob Janson