The MTSU Department of Art and the AIGA MTSU student chapter will welcome Tito Melega, creative director for the Los Angeles division of the internationally acclaimed advertising agency TBWAChiatDay, for a special lecture today at 5 p.m.

Tito Melega

Melega, whose work with TBWA centers on his core philosophies of disruption and media arts, will speak on “The Art of Doing: A Talk about Industry, Realities and Success” in Room 204 of Todd Hall.

His talk is free and open to the public.

Challenging conventional wisdom and overturning assumptions that get in the way of imagining new possibilities is the idea behind disruption, Melega has said, noting that all business, not just marketing and communications, are strengthened by purposeful disruption.

Extending the process into media arts helps bring a brand idea in the right medium to a tuned-in audience, which Melega has said creates meaningful communication and not just advertising.

Melega brings years of training and experience to TBWA, including a series of master classes and workshops on online and social media taught by some of the best minds of the digital world: CP+B/Boulder Digital Works and Hyper Island/ONE Club; Virginia Commonwealth University’s Executive Management Training for Creative Directors; Ivy Tech Community College, Columbus, Ind.; and the National Film Institute of Buenos Aires, Argentina.

One of his greatest achievements was the successful advertising campaign he developed for Infonet B2B. Recognized as a breakthrough print campaign, the Infonet B2B project led to an award from and a feature in the 2004 Graphis Advertising Annual.

TBWAChiatDay is the U.S. division of the TBWA Worldwide advertising agency, which is headquartered in Manhattan. TBWAChiatDay also has offices in Nashville. The company’s client roster includes Lexus, Prius, Toyota, Mitsubishi, Acura, Miller Lite, Pepsi, FedEx, Kodak, Holiday Inn, Conseco, Cisco Systems, CVS Pharmacy, IBM, Infonet, DirecTV, USA Networks, Lubriderm, Clairol and United Airlines.

For more information about Melega’s talk, contact David Walker at 615-898-5286 or email DJ.Walker@MTSU. For directions and parking contact Eric V. Snyder at 615-898-5653 or email EricSnyder@MTSU.edu.

This award-winning ad for Infonet B2B, part of a campaign by MTSU guest lecturer Tito Melega, includes the line, “Without the right tools, you won’t get far.”