An MTSU student who is marketing an all-natural alternative to sleeping pills was the guest on a recent “MTSU On the Record” radio program.
Host Gina Logue’s interview with Colton Anderson, co-creator of the “Snooze Snack,” first aired June 20 on WMOT-FM Roots Radio 89.5 and www.wmot.org. You can listen to their conversation above.
Anderson, a senior finance major from Centerville, Tennessee, received an “A” for his marketing proposal for a granola bar with sleep-inducing ingredients. He is seeking a patent from the U.S. Patent Office and approval from the U.S. Food and Drug Administration for the item, which he started to create about four years ago.
His father, Troy Anderson, gave him business advice, and his friend, Nashville Omni Hotel chef Travis Tanner, gave him culinary advice.
The granola bar weighs only 25 grams, smaller than most commercial granola bars, but Anderson said he believes it’s the right size for “Snooze Snack.”
“We made the snack more potent and smaller, so that people who are diet-conscious wouldn’t have to worry about the calorie intake before bed,” Anderson said.
To hear previous “MTSU On the Record” programs, visit the searchable “Audio Clips” archives at www.mtsunews.com.
For more information about “MTSU On the Record,” contact Logue at 615-898-5081 or WMOT-FM at 615-898-2800.
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