MTSU survey: Tennessee consumer outlook fading, bu...

MTSU survey: Tennessee consumer outlook fading, but stays positive overall

MTSU’s most recent statewide survey of consumers indicates a fading economic outlook amid uncertainty about tariffs and economic pace, but one that remains positive overall, especially in the Midstate.

The Tennessee Consumer Outlook Index dropped to 199 from 238 in June, according to the Office of Consumer Research in the Jennings A. Jones College of Business. The survey measures consumer opinions on a variety of economic topics, from job security to savings and investments to future purchasing plans.

Dr. Tim Graeff, marketing professor

Dr. Tim Graeff

While noting the overall drop continues a much smaller decline from March to June of this year, “the general trend for the past two years remains positive,” said Tim Graeff, marketing professor and director of the Office of Consumer Research. “The overall index is still higher now than it was at the end of last year.”

The declines reflect varying trends across the state: Consumers in West Tennessee saw the largest drop in outlook, followed by those in East Tennessee. Meanwhile, consumers in Middle Tennessee saw improvements in outlook.

Consumer Outlook fever chart-Oct2018

This chart shows results of the overall Tennessee Consumer Outlook Index and sub-indices since September 2015. The index is measured quarterly. (Courtesy of the MTSU Office of Consumer Research)

Graeff emphasized that the recent drops in outlook shouldn’t be interpreted “as a warning of significant reductions in consumer activity.” Tennessee consumers remain positive about the economy, albeit less positive than six months ago, he added.

“For the most part, Tennessee consumers feel President Donald Trump’s economic policies have had a positive effect on the overall U.S. economy, with perceptions of those policies on the economy are relatively consistent across the three regions of the state. However, such perceptions vary widely based on consumers’ political affiliation,” Graeff noted.

The current online survey of 630 random Tennessee consumers was conducted between Sept. 4-17 and has a 4 percent margin of error. View the full results from the latest survey at

Consumer Outlook region bar chart-Oct2018

This chart compares the overall Tennessee Consumer Outlook Index by geographic region in October 2018. The index is measured quarterly. (Courtesy of the MTSU Office of Consumer Research)

Other survey highlights:

• Graeff notes that the outlook declines come at a time when gross domestic product, or GDP, is growing, the stock market is reaching record highs, confidence among small business owners is at its highest level ever, and significant gains are being made in the job market.

“It is possible these declines in outlook are merely a correction, as consumers find it hard to believe the economy can continue to grow and expand at its current pace. It is also possible that Tennessee consumers are increasingly anxious about possible negative effects of tariffs and trade wars on the economy.”

• Graeff said the upcoming midterm elections in November might also be weighing on consumers’ minds “as they contemplate the possibility that recent economic policies that have led to such economic gains might be threatened. Further, such fears and concerns might not be sufficiently alleviated due to the lack of positive media coverage of recent economic gains.”

For more information, contact Graeff at 615-898-5124 or Or visit

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Word cloud graphic-Oct2018

Employee account created by LAM on 5/8/12 (PZRNFAC report)