MTSU earns top regional honors for ‘True Blue’ mar...

MTSU earns top regional honors for ‘True Blue’ marketing efforts

ATLANTA — The Council for the Advancement and Support of Education has recognized MTSU with eight awards for marketing and communications excellence, including two top honors for the university’s “I am True Blue” efforts.

True Blue student ad web

MTSU received two Grand Awards in the Council’s CASE District III competition, which recognizes the best in university communication efforts by public and private institutions in Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and Virginia.

The winners were announced at the recent District III annual conference in Atlanta.

CASE named “I am True Blue,” which MTSU uses to signal its devotion to student success and commitment to a community that values learning, growth and service, as the district’s best communications and marketing program.

CASE III logo webAwards of Excellence in this category went to the University of South Carolina and UNC Asheville. Awards of Merit were presented to Clemson University, Virginia Commonwealth University and the University of Memphis.

“True Blue Respect,” a student-focused MTSU campaign that reinforces community standards, was named as CASE’s best institutional engagement program.

Awards of Excellence in this category went to the University of Central Florida and Clemson University, while Awards of Merit were presented to the University of Miami, the University of Tennessee-Knoxville and Vanderbilt University.

“‘I am True Blue’ came forward from our university community, so we are very pleased that this heartfelt expression of our values and commitment was recognized,” said Andrew Oppmann, MTSU’s associate vice president for marketing and communications.

MTSU also received three Awards of Excellence and three Awards of Merit at the CASE District III conference in Atlanta.

CASE is an international association of educational institutions that works with professionals in alumni relations, communications, development, marketing and allied areas to help strengthen relationships with their alumni and donors, raise funds for campus projects, produce recruitment materials, market their institutions to prospective students, diversify the profession and foster public support for education.

You can watch MTSU’s “True Blue Pledge” video below. Learn more about the “I am True Blue” effort by clicking on the “True Blue” graphic above.