Pop culture goes Japanese as designer Masuda visit...

Pop culture goes Japanese as designer Masuda visits MTSU

MTSU students will have an opportunity to take a unique look at Japanese culture through an increasingly popular fashion style.

Sebastian Masuda

This photo from Sebastian Masuda’s website illustrates the Kawaii style. (Photo courtesy

Sebastian Masuda, founder of the fashion line 6%DOKIDOKI, will speak at 6:30 p.m. Tuesday, March 4, in the State Farm Lecture Hall of MTSU’s Business and Aerospace Building.

This event is free and open to the public.

Masuda, who also is the art director for Japanese pop star Kyary Pamyu Pamyu, created his line with an eye toward wild colors and urban street culture.

6%DOKIDOKI is characteristic of Kawaii culture. “Kawaii” is the Japanese word for “cute” or “adorable,” and the trend is growing in acceptance in a country better known for more traditional elements of culture.

This event is sponsored by the Consulate General of Japan, MTSU’s Department of Foreign Languages and Literatures and the Textiles, Merchandising and Design Program of MTSU’s Department of Human Sciences.

For more information, contact the department at 615-898-2981 or Dr. Jeremy Sather, assistant professor of Japanese, at

— Gina K. Logue (