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MTSU

Facebook’s Financial Flaw?

Producer/Host: Gina Logue
Guest: Dr. Michelle Beauchamp

Synopsis: Beauchamp’s article in the January/February 2013 edition of The Journal of Applied Business Research posits that Facebook users have negative perceptions of its advertising, prompting low click-through rates and a challenge for the social media site’s financial future, despite its highly touted IPO.

Listen to: Facebook’s Financial Flaw?


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