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MTSU on WGNS: Latest Consumer Outlook Survey, MT A...

MTSU on WGNS: Latest Consumer Outlook Survey, MT Athletics fan promotions, vintage MTSU Milk signs

MTSU faculty and staff representatives appeared on WGNS Radio recently to share information about the latest report about consumer outlook in the state, ongoing efforts by MT Athletics to promote fan engagement and popular new vintage signs promoting MTSU’s famous chocolate milk.

The details were shared during the Dec. 16 “Action Line” program with host Bart Walker. The live program was broadcast on FM 100.5, 101.9 and AM 1450 from the WGNS studio in downtown Murfreesboro. If you missed it, you can listen to a podcast of the show here.

MTSU faculty and staff appeared on WGNS Radio recently to share information with host Bart Walker. Pictured are, at top from left, Matthew Made and Dr. Jessica Carter from the School of Agriculture; bottom left, Chelsea Floyd from MT Athletics Marketing; and Dr. Tim Graeff from the Office of Consumer Research. (MTSU photo illustration by Jimmy Hart)

MTSU faculty and staff appeared on WGNS Radio recently to share information with host Bart Walker. Pictured are, at top from left, Matthew Made and Dr. Jessica Carter from the School of Agriculture; bottom left, Chelsea Floyd from MT Athletics Marketing; and Dr. Tim Graeff from the Office of Consumer Research. (MTSU photo illustration by Jimmy Hart)

Guests and their topics were as follows:

• Dr. Tim Graeff, director of the MTSU Office of Consumer Research in the Jones College of Business, discussed results from the latest Consumer Outlook Survey results and Tennessee Business Barometer trends.MTSU wordmark

The Office of Consumer Research conducts quarterly online surveys of Tennessee consumers to gauge their perceptions of the local, state and national economies as well as their personal financial situations.

The office also conducts a quarterly online survey called the Tennessee Business Barometer, which gauges the perceptions of business leaders across the state.

Chelsea Floyd, assistant athletic director for marketing and fan engagement for MT Athletics, discussed how MT Athletics continues enhancing the Blue Raider fan experience before, during and after game days, with the recently finished football season featuring enhancements such as the beer garden and reinvigorated Blue Zoo student section.

MT Athletics also promotes special ticket offers throughout the year for fans, hosts theme nights, special halftime performances and more, as well as fields request for Blue Raider mascots and Dance Team appearances at community events. Keep up with all the latest on Blue Raider athletics at https://goblueraiders.com/.

• Dr. Jessica Carter, director of the MTSU School of Agriculture, and Matthew Wade, director of the MTSU Experiential Learning and Research Center, aka the MTSU Farm and Dairy, in Lascassas, discussed the new vintage signs to promote MTSU’s famous milk.

The 11-by-17-inch, old-fashioned-looking signs carry the message — “We Proudly Sell MTSU Milk”. MTSU used part of a statewide grant from the Dairy Alliance through the Tennessee Dairy Producers Association to purchase 200 signs to  promote both the MTSU Creamery and the Tennessee Milk Program.

Students, faculty and staff who are interested in guesting on WGNS to promote their MTSU-related activities should contact Jimmy Hart, director of news and media relations, at 615-898-5131 or via email at jimmy.hart@mtsu.edu.


Employee account created by LAM on 5/8/12 (PZRNFAC report)

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